Corporate Structure

The Coca-Cola Company has a separate international division strategy because of the staff located internationally who work separated and in isolation from the head office. Coke has multiple divisions located in each continent with a president in charge of each continental division. Coke's 5 international divisions include:
-Eurasia & Africa
-Latin America
-Europe
-North America
-Pacific

Each continental division is overseen by vice presidents who control sub-divisions and are given a region or country to manage.

International Strategy

Coca-Cola's International Strategy

The Coca-Cola Company is the worlds largest beverage producer. That being said, they have to have one of the best and most thought out strategic international business strategies. Coca-Cola markets four out of the worlds top five soft drink brands: Coke, Diet Coke, Fanta and Sprite. Coke is also the worlds leader in soft drink production and marketing. The below illustration shows the worldwide distribution of sales of Coca-Cola products by quantity in 2003.

This illustration proves how Coke distributes, and is very present in many different geographical areas of the world. Although Coca-Cola is the most distributed soft drink brand in the world, every country has its own needs and requirements.