The Coca-Cola Company is the worlds largest beverage producer. That being said, they have to have one of the best and most thought out strategic international business strategies. Coca-Cola markets four out of the worlds top five soft drink brands: Coke, Diet Coke, Fanta and Sprite. Coke is also the worlds leader in soft drink production and marketing. The below illustration shows the worldwide distribution of sales of Coca-Cola products by quantity in 2003.
This illustration proves how Coke distributes, and is very present in many different geographical areas of the world. Although Coca-Cola is the most distributed soft drink brand in the world, every country has its own needs and requirements.
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